The viral “ice bucket challenge” now has the support of not one, not two, but three Apple executives.
As we previously noted, the ice bucket challenge is part of a campaign to promote awareness of amyotrophic lateral sclerosis (ALS) aka Lou Gehrig’s disease. It involves dumping a bucket of ice water on one’s head, donating to an ALS charity, and challenging others to do the same.
Interestingly, the challenge has proved quite popular in Silicon Valley, counting Facebook CEO Mark Zuckerberg and Microsoft CEO Satya Nadella among its earliest participants from the tech industry.
As for Apple, the Cupertino-based tech titan was first represented by its marketing chief, Phil Schiller, who passed the challenge to Apple CEO Tim Cook. Cook then gladly accepted the challenge and issued it forward to Dr. Dre, the popular rapper and cofounder of the recently acquired Beats Music.
Now, Dre has also accepted the challenge, as shown in this video:
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The video shows Dre being doused with not just a bucket, but a big drum of ice water using a contraption built on the set of “Straight Outta Compton,” the rapper’s upcoming biopic about his former gangsta rap group N.W.A.
Dre passed the challenge to three of his fellow famous rappers: Eminem, Snoop Dogg, and Kendrick Lamar.
See also: Apple offering 10 percent discount on Beats by Dr. Dre products online and in-store, Apple adds Beats Music to its “Apps Made by Apple” section on the App Store, and Apple’s Beats Music posts documentary celebrating Spike Lee’s “Do the Right Thing.”