British carrier O2 has confirmed that customers using its network can now purchase iTunes credit and charge their transactions to their monthly bill.
The news surfaced online in a press release that hit the Web earlier today, and it forms part of O2’s interesting Charge to Mobile initiative:
From today, O2 customers will now be able to purchase iTunes Codes and charge them directly to their monthly mobile phone bill, or take it out of their Pay & Go phone credit. The codes can then be used to redeem music, apps, games, books, TV series, movies and more directly from the iTunes Store, App Store, iBooks and Mac App Store.
In celebration of the launch, O2 is also offering some customers £5 of free iTunes credit when £20 of credit is purchased. Charge to Mobile is already available in select stores throughout the United Kingdom and according to O2, more than 10 million Charge to Mobile transactions have been made to date.
Danny Barclay, Head of Commerce Sales at O2, said: “We look forward to making our customers’ lives easier by offering them a fast, easy and safe alternative method of payment to purchase iTunes credit.”
The news comes following a recent Apple hire that could see Apple Pay launch in the United Kingdom and Europe. Until then, folks looking to use their iPhone as a makeshift credit card can take advantage of Charge to Mobile – provided they’re signed-up with O2.
See also: Waze Places makes traveling with your iOS device even more personal, Apple is already testing iOS 8.1, 8.2 and 8.3 updates for 2015 and beyond, and Today’s apps gone free: Vert, Percentages Calculator, Action Climbing and more.