The discontinuation of the app, which has been pulled from the App Store, comes as “eBay is rethinking how it wants to handle the high costs associated with running same-day delivery services,” as reported by TechCrunch:
According to an eBay spokesperson, the eBay Now service is “moving to core.” That is, the service will no longer exist as a standalone application but will instead be folded into eBay’s main mobile app and website.
Indeed, eBay Now, which competes with the likes of Google Express and AmazonFresh, has been integrated into eBay’s flagship iOS app since the release of the app’s major update early last September, nearly two years after the launch of the delivery service itself.
For an additional $5 fee, eBay Now allows shoppers in San Francisco, San Jose, the Bay Area Peninsula, Manhattan, Brooklyn, Queens, Dallas, and Chicago to have their items delivered on the same day as when the products are ordered.
But eBay has been refocusing its efforts from its same-day delivery service to its “Click & Collect” service, which has been launched by the company in the U.K. to allow shoppers to pick up their orders at Argos.
As pointed out by eBay CEO John Donahoe in an interview with Re/code last month: “Buy online and pick up in store — those are the kinds of things relevant to the eBay shopper.”