First rumored earlier this month, Apple has officially expanded its trade-in program to non-Apple handsets including Android devices, Windows Phone, and BlackBerry. The new program is available in the United States, United Kingdom, Canada, France, Germany, and Italy.
Available at a local Apple store, users can trade-in their handset and receive a gift card to purchase an iPhone 5c, iPhone 6, or iPhone 6 Plus.
Apple’s Recycle and Reuse program has long been available for users to trade-in their older iPhone models, but this marks the first time that Apple has accepted other smartphones.
Even so, users should definitely take a look at other online outlets like NextWorth and Gazelle before taking their smartphone to an Apple Store. Both of those companies usually offer better trade-in values than what Apple offers. Even so, I suspect Apple will be able to sell even more iPhones at retail stores with this new program.
Expanding the trade-in program to include Android and other smartphone device show that Apple is continuing to be more aggressive in recruiting switchers to the iOS platform. Before the iPhone 6 and iPhone 6 Plus were introduced last year, Apple published a detailed guide showing how Android users can move their handset information over to a new iPhone.
For other news today, see: Facebook updates Messenger enabling support for third-party apps, Account overload: tips to move toward organizing your user names and passwords, and Apple will offer virtual try-ons of Apple Watch and Apple Watch Edition.