Apple Watch sales peaked on the first day of preorders and have been fairly consistent since
Apple Watch sales peaked on the first day of preorders and have been fairly consistent since then. That’s according to new data from shopping intelligence firm Slice highlighted by Dan Frommer at Quartz.
The firm estimates that around 2.5 million watches have been ordered in the United States through Monday, May 18. Around half of those orders were on April 10, the first day the watch was available for preorder.
After that, as you can see, orders have remained fairly consistent at around 30,000 per day. There was a slight spike on Friday, April 24, when the first orders began to arrive to customers.
Apple Watch sales projections after the first day of preorders.
Most orders placed today are slated to arrive to customers in four to six weeks.
Prices range from $349 for the 38mm Sport model to $17,000 for the most expensive 18-karat gold Apple Watch Edition.
A mid-range Apple Watch collection, with a sapphire display cover and stainless steel exterior, ranges from $549 to $1,099. Apple will also offer a number of other additional bands for the watch.
You’ll need an iPhone 5 or later to interact with the device.
I’m not particularly surprised with these sales estimates. It will be interesting to see the sales numbers once Apple can meet demand and actually have watches in stock at Apple Stores.
For other news today, see: Quality is the name of the game for iOS 9 and OS X 10.11, Apple’s streaming TV service could offer local stations, and Apple Store app gets better security and Touch ID support.