Cases sold by Apple go through a complete testing process
In a new page on its site, Apple has detailed the interesting testing process iPhone and iPad cases go through before being offered for sale online or at retail store locations.
Apple confirms that a case allows users to fully access every button, port, and jack. It also performs a drop test to determine if the case is strong enough to protect the device during everyday use.
The cases are also tested to make sure that they don’t affect the camera’s field of view, flash, and overall image quality. Audio is also compared to make sure a case won’t muffle a FaceTime chat, phone call, or your favorite hit song.
Finally, Apple determines if all of the device’s different sensors, like the ambient light and Touch ID features, work just as well with the case.
Interestingly, earlier this week, a new report from 9to5Mac said that Apple is also changing how third-party accessories are presented at Apple Stores.
As early as next week, stores may only offer accessories sold in packaging designed with Apple’s help.
The packaging will apparently resemble how Apple showcases its own products. Accessories from Tech21, Sena, Incase, Mophie, Logitech, and Lifeproof should be sporting the new-look packaging soon.
It’s definitely interesting to see Apple place a new focus on third-party accessories. I suspect by offering a smaller and more curated number of choices at Apple Stores, the company could be looking to cut the number of customers coming to purchase the lower-priced items.
Instead of an iPhone case, I’m quite sure Apple would love to see you walk out of a store with a new Apple Watch, iPhone, iPad, or another product.
For other news today, see: Apple Music goes head to head with Rhapsody Premier, Don’t blow that business deal, get Klok, and RPG thriller Avernum 2 returns to App Store.