Hands-free Siri assists 'Iron Man' director in Apple's new iPhone 6s ad
Apple has just come out with yet another video ad for iPhone 6s that touts the device’s always-on hands-free “Hey Siri” feature.
Titled “On the Set,” the 15-second ad features Jon Favreau, the actor and director perhaps best known for helming the first two “Iron Man” movies and the Christmas comedy film “Elf.”
In the ad, Favreau is shown giving instructions to a couple of motion capture performers. The actors are supposed to imitate the movements of flying squirrels, but they can’t seem to get the impression right. That’s when the director simply says, “Hey Siri,” to ask Apple’s intelligent personal assistant to show him some images of the gliding rodents on his iPhone 6s for reference. Watch:
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The hands-free Hey Siri feature of the iPhone 6s allows users to speak to Siri without having to press the home button. While Hey Siri is available on older iPhone models only when the devices are connected to power, on iPhone 6s it is always on, whether the device is plugged in or not.
The Hey Siri feature has been touted by Apple in several of its previous ads for iPhone 6s with guest appearances by Favreau’s fellow Hollywood celebrities Jamie Foxx, Bill Hader, and Penelope Cruz.
The one with Cruz, simply titled “Hey Siri,” actually debuted earlier this week alongside another ad, titled “Ridiculously Powerful.”
That other ad shows off the speed and versatility of the iPhone 6s made possible by the Apple A9 system on a chip that powers the device and enables it to run various apps for various tasks. These include filmmaking, for which the ad features a guest appearance by none other than Favreau. Take a look:
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See also: Apple publishes a Christmas ad featuring Stevie Wonder and Andra Day and This is not a test: Apple TV ad campaign goes big with colorful billboards.
