When asked directly about the project, Cook refuses to confirm its existence:
Yeah, I’m probably not going to do that. The great thing about being here is we’re curious people. We explore technologies, and we explore products. And we’re always thinking about ways that Apple can make great products that people love, that help them in some way. And we don’t go into very many categories, as you know. We edit very much. We talk about a lot of things and do fewer. We debate many things and do a lot fewer.
Later, Cook admits that Apple could choose to not bring any car to market or contract with other companies to do the actual manufacturing. That’s much like how current Apple products are made.
Even though Apple recently recorded its biggest and most profitable quarter ever with 74.8 million iPhones sold, the company stock has taken a beating on Wall Street and with critics. But Cook said he’s not concerned:
I’m good at blocking out the noise. I come back to, Are we doing the right things? Are we remembering our North Star? Are we focused on making the best products that really help people enrich their lives in some way? And we’re doing all those things. People really love our products. Customers are happy. And that’s what drives us. Over time I’m sure that everything else will catch up.
The interview was conducted before Apple’s new fight against a court order to hack into a terrorist’s iPhone. Other topics Cook discusses include Apple Pay and the progress of Apple’s Campus 2.
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