While U.S. networks continue to struggle to find ways to keep viewers glued to their television sets, they would be wise to learn something from both ABC and HBO. Both networks have long recognized the importance of the ever-evolving media landscape and in particular, the joys of iPad viewership.
Just fourteen months after its introduction, the iPad has become a one-stop shop to purchase and view movies and TV shows. However, it wasn’t until the release of Fanhattan that iPad owners needed only one app to access all of that entertainment.