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Animoji Star in Two New Apple Ads Airing During the Grammys

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January 26, 2018

The colorful Animoji from the iPhone X are starring in two Apple advertisements set to premiere during the Grammy telecast on Sunday, Jan. 28.

One ad features Childish Gambino and the other Migos. Animoji and even other emoji also appear in both songs.

There are currently 12 different Animoji that can be used on the iPhone X. But that number will increase to 16 when iOS 11.3 is officially released this spring.

In the first beta version, released earlier this week to developers and members of the public testing program, Apple added a dragon, bear, skeleton, and lion to the mix.

Animoji come to life by using the TrueDepth camera on the iPhone X to mimic the facial expressions and movements of the user.