Apple should see its global smartphone market share expand significantly the rest of this year and in 2017. Samsung’s continued woes and the upcoming “iPhone 8” launch are reasons for the likely bump, according to Digitimes.
Affected by the Galaxy Note 7, Samsung's shipments will stay flat or even retreat in the second half of 2016 and the first quarter of 2017, and the vendor might see its shipments grow by a mere 2.2% in 2017 as its shipments are unlikely to stabilize until the second quarter of the year.- Digitimes
The supply chain monitor notes that Samsung will remain the No. 1 smartphone vendor in the coming year with its market share climbing by 2.2 percent. Apple, by contrast, should see its market share expand 7 percent in both 2016 and 2017.
Samsung recently pulled the Galaxy Note 7 from the market over battery issues. Previously, the South Korean company had expected to manufacture between 12 and 13 million Galaxy Note 7 smartphones before the end of this year. Digitimes now expects Samsung’s total smartphone production for the rest of 2016 to drop to between 70 and 75 million units. Samsung had previously expected to produce 80 million units during the same period.
Meanwhile, Apple could sell between 75 and 100 million iPhone 7 units before the end of December. In 2017, iPhone sales could grow by 12 percent thanks to continued iPhone 7 sales and the September launch of the so-called iPhone 8.
Apple’s next iPhone should feature the first redesign since the iPhone 6 arrived in 2014. Besides a new look, the iPhone 8 could also include feature an edge-to-edge OLED display with an integrated Touch iD sensor.