CNN has recently announced that it has acquired Beme, the video sharing app co-founded by YouTube celebrity Casey Neistat.
A new business for CNN
Neistat and the entire Beme team will be tasked with creating a media brand for CNN’s digital portfolio.
In an FAQ, CNN said that the app will be shut down today. Users will be contacted and have “ample time” to download their videos:
The new company will be devoted to filling the world with excellent, timely and topical video and empowering content creators to use technology to find their voice. It won’t be what most people think of as “news,” but it will be relevant to the daily conversations that dominate our lives. Casey has tapped into a highly engaged audience – they’re curious, hungry and young and they’re eager to learn more about the world. We’ll start there. And then we’ll find ways to connect with millions more. Stay tuned for more.
The new company will launch by next summer.
Originally launching in mid-2015, the Beme app allowed users to record and share short video clips with family and friends. But it failed to really catch on, dwarfed by other competitors like Snapchat.