Instagram users may now post videos of up to 60 seconds long

In a new blog post, Instagram said that video viewership has increased more than 40 percent in the past six months. Other new video-related features have also been promised to launch in 2016.

To celebrate the news, Instagram offered a new video featuring some popular users.

Increasing the maximum video length definitely makes sense, especially with a number of live broadcasting options – like Periscope – continuing to become more popular. And if advertisers can post videos of up to a minute long, users should be able to as well. I’m interested to see what kind of videos, and creators, can now flourish with the longer limit.

And in the most recent update of the Instagram iPhone app, users can now make videos out of multiple clips from their Camera Roll.

Previously, the app was updated to show the number of video views instead of the number of likes. Tapping on the view count will then show the likes.

While increasing the maximum video length is sure to please anyone who uses the huge social network, other less-popular changes are coming – for better or worse.

Earlier this month, Instagram announced that it will soon change the familiar chronological order of a user’s feed.

In its place, algorithms will determine what you see first – much like Facebook. According to Instagram, the algorithm will place photos and videos in order “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

A number of users have loudly complained about the future changes, and the company took to Facebook yesterday to respond to critics.

 

We’re listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly.

— Instagram (@instagram) March 28, 2016