Apple Instagram Account Launches, Extends 'Shot on iPhone' Campaign

Most of the first images and videos through the Apple Instagram account show some variance of the #ShotoniPhone tag. Each post also includes the names and accounts of those who created the content.

Though Apple hasn’t confirmed this, it looks like tagging your creations on Instagram with #ShotoniPhone could solicit a response by Apple or an invitation to contribute to a future “Shot on iPhone” ad.

At the time of this writing, nearly 900,000 Instagram posts are using the #ShotoniPhone tag.

#ShotoniPhone by… – 1. Paul O. @pauloctavious “I’ve just always been attracted to rainbows. It’s like magic. But now that I know how rainbows are made, it’s like I’m performing my own magic.” – 2. Tyrone P. @robotfaced “I’ve actually found two or three, or let’s say two and a half, species of chameleons that are not officially known to science. You can’t look in a text book or a field guide and find these animals. There’s simply not enough known about them.” – 3. Jirasak P @joez19 “I live in a small town and own a small trucking fleet in Thailand. I am not a professional photographer.” – 4. Jenn Z. @thesdcowgirl “I feel claustrophobic when I go to the city now. You get so used to being able to see for miles. I call it cowgirl church.” – 5. Yais Y. @_yaisyusman_ “I call the series The Hanging Collection. It’s simply creating an illusion of a person hanging.”

A post shared by apple (@apple) on Aug 7, 2017 at 5:11am PDT

Apple seems to have chosen the perfect month to launch an official presence on Instagram with a focus on iPhone photography as August is a popular time to take outdoor shots. The move could also serve as a nice launching pad for the new camera features incoming on this year’s new handsets, including the “iPhone 8,” “iPhone 7s, and “iPhone 7s Plus.”

New iPhones are likely to be announced next month.

#ShotoniPhone by… – 1. Fabien B. @fabienbaron “These photographs are my personal mood board. This is what I see and like.” – 2. Jess R. @jessronagrooming “If I could choose only one type of dog to groom for the rest of my life what would it be? Oh my gosh. A poodle!” – 3. Josh N. @bellpayphoneproject “This is street furniture that’s been around for almost a century and it will be gone soon. Gone forever… and I’ll be telling my grandkids about this nerdy project where I took pictures of phones with a telephone.” – 4. Brock D. @brockdavis “I’ve created so many things just to make my kids laugh at breakfast time.” – 5. Olivier C. @oli_op “I am drawn to things that look mundane at first, but then become magical because you’ve changed one factor – the speed at which you see it.”

A post shared by apple (@apple) on Aug 7, 2017 at 5:20am PDT

You can visit @apple on Instagram by following the link.