Check Out Jony Ive's (RED) Charity Auction Catalog
by Joe White
November 1, 2013
Over the past few weeks, we've been keeping you up to date with the latest items designed by Apple senior vice president Jony Ive, for a forthcoming (RED) charity auction. Now, images of the auction's catalog have surfaced online, and surprise surprise: the catalog is as beautiful as the items themselves.
As a reminder, Ive teamed up with fellow designer Marc Newson to create the products, which will benefit The Global Fund to Fight AIDS, Tuberculosis, and Malaria and is hosted as part of Bono's (Product)RED charity brand.
In the past, (Product)RED has partnered with the likes of Apple, Nike, American Express, Converse, and Penguin Classics in order to raise funds for the charity, and Apple has sold a (RED) Smart Cover in Apple Retail Stores and in the Apple Online Store for some time.
The aforementioned auction, however, has seen Ive co-design a handful of unique, one of a kind (RED) products. So far, we've seen images of the (RED) auction's 18K rose gold EarPods, a Leica camera, and a red Mac Pro.
Fortunately for those hoping to see more from the charity auction, which is scheduled for Nov. 23 at Sotherby's, images of the auction catalog - which itself depicts images of the aforementioned (RED) items - have surfaced online, and reached us from 9to5mac.
As you can see, the catalog is indeed as beautiful as the products it advertises. Below, we've included a gallery of images for you to browse through. We'll keep you updated with further information as we receive it.
In the meantime, see: The Force Is Strong With This First Ever Update To Angry Birds Star Wars II, How Apple Is Replacing Battery Afflicted iPhone 5s Handsets, and Apple Updates iTunes Festival London 2013 App With Exclusive Live EPs.
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