New Concept Provides One Take On How An iOS-Inspired Apple HDTV Might Look

Though most of us are expecting an Apple-made smart watch to launch from the Cupertino, Calif. company before an Apple HDTV (or “iTV,” if you will), one new concept nevertheless provides an interesting take on how an iOS-inspired smart TV might look.

The concept comes from Andrew Ambrosino, the same designer who brought us an interesting OS X 10.11 concept a couple of days ago. He explains:

Here’s a concept I’ve been working on for an Apple TV User Interface. And yes I know, it’s a Samsung TV so it can’t be a “real” Apple TV / iTV concept– but unfortunately I just lack the skill for hardware.

So here it is in all its glory– taking cues from the new iOS while offering a market of third party apps, video chat, Siri, etc. Let me know what you think!

Hardware aside, the Apple HDTV software concept is definitely interesting. Much like Ambrosino's OS X 10.11 concept, his Apple HDTV OS concept takes a healthy dose of inspiration from Apple's iOS 7. There's an icon dock at the base of the TV's screen, and notifications appear in the top-right; a Spotlight text field allows for system-wide searching, and built-in Siri provides hands-free access to the television.

There's been a lot of talk surrounding Apple's potential interest in 4K and 8K displays, either for use in future iDevices (and specifically, iPads), an Apple HDTV product, or both. However, though Apple chief executive officer Tim Cook has confirmed that “new product categories” are set to arrive from his company in 2014, most analysts are expecting this comment to take the form of a so-called “iWatch” (with a dedicated HDTV product launching in 2015).

Below, we've included more images taken from Ambrosino's Apple HDTV concept. How do you like it?

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