Organizational Problems Reportedly Holding Back Apple's iOS In The Car
The release of Apple's iOS 7.1 is said to have been pushed back due to the ongoing development of iOS in the Car, and now a recent report claims that serious organizational problems within the Cupertino, Calif. company could have resulted in this delay. In particular, because iOS in the Car didn't previously fit into an existing product team at Apple, senior executives originally “didn't know what to do with it.”
Jessica E. Lessin with The Information penned the piece, which reached us from AppleInsider. Her report explains:
The disconnect is attributed primarily to overarching organizational issues that are said to place pressure on non-hardware products that do not fit within existing teams.
Even in the lead-up to iOS in the Car's high-profile unveiling at Apple's Worldwide Developers Conference last June, executives were reportedly still unsure about the product's future.
As such, the team working behind iOS in the Car had to “lobby hard” in order for Apple executives to hand stage time over to the feature for WWDC 2013, Lessin notes. Since then, however, little has been officially confirmed by Apple, and the company's website merely lists the product as “coming soon.”
Back in July, Apple chief executive officer Tim Cook asserted that iOS in the Car is one “key focus” of his company's, and soon after, we heard that the feature is expected to make its debut in iOS 7.1.
More recently, screenshots and even a video showing iOS in the Car in action have been published online. These indicated that the feature would run through the built-in Maps app, and will include media controls and support for Siri. More than a handful of car manufacturers have so far confirmed their support for the feature, including Acura, Chevrolet, Mercedes-Benz, Hyundai, Kia, Volvo, Opel, and Jaguar.
http://youtube.com/watch?v=M5OZMu5u0yU&desktop_uri=%2Fwatch%3Fv%3DM5OZMu5u0yUIf you can't see the above video, please click this link.
We're expecting iOS in the Car to launch alongside iOS 7.1 in March. Are you impressed by the feature?
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