For the past two years, Siri has been at the heart of a legal dispute claiming that Apple unfairly represented the capabilities of its virtual assistant in countless advertisements for the iPhone 4s. Now, however, a U.S. judge has granted Apple's motion to dismiss the case, declaring that any “reasonable customer” wouldn't expect the service to work perfectly every single time.
The news reached us from AppleInsider, which explains that U.S. District Judge Claudia Wilken made her decision on Friday. Judge Wilken pronounced that the plaintiffs' claims relied entirely on “non-actionable puffery,” and ruled that their two-year argument – that Apple mislead customers with its representation of Siri – had no grounding in reality.
As a reminder, we explained back in 2012 how more than a handful of individuals were seeking to sue Apple over Siri's performance. One claim, for example, noted at the time: “Siri either did not understand what the Plaintiff was asking, or, after a very long wait time, responded with the wrong answer.”
Judge Wilken, however, rejected these arguments, and wrote in her ruling:
Apple made no promise that Siri would operate without fail. A reasonable consumer would understand that commercials depicting the products they are intended to promote would be unlikely to depict failed attempts.
Indeed, Apple previously reminded plaintiffs that Siri had been in beta, and that the dissatisfied customers chose to sue rather than take advantage of either the company's 30-day return policy or its one-year limited warranty.
In the motion to dismiss the Siri lawsuit, Apple's lawyers wrote that the plaintiffs “fail to allege any supposed misrepresentation with particularity,” and added that they did not highlight when, exactly, they were “exposed to the purportedly misleading advertisements, which ones they found material, how and why they were false, or which they relied upon in purchasing their iPhones.”
Judge Wilken agreed, granting Apple's motion to dismiss the lawsuit and halting the plaintiffs' claims from moving forward.
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