by Brent Dirks
April 4, 2014
Dedicated to fighting AIDS around the globe, the (RED) charity announced today that Apple’s contribution to the effort has reached $70 million.
Great news to end the week! Apple's total for @RED reaches $70 MILLION. 100% goes to fight #AIDS. Thank you all for buying (APPLE)RED. — (RED) (@RED) April 4, 2014Apple offers a large amount of special (PRODUCT)Red merchandise. Along with an iPod touch, iPod nano, and iPod shuffle, buyers can select from cases and covers for the iPhone, iPad Air, and iPad mini. The company has been a vocal supporter of the project. Most recently, back in February, Apple teamed up with Bank of America and U2 to raise more than $3 million by offering a promotional download of “Invisible.” On World AIDS Day in December, Apple gave a number of retail stores and its online site a (RED) makeover. Jony Ive, senior vice president of design at Apple, also took time to help design a number of one-of-a-kind items, like a Red Mac Pro and a pair of 18K Rose Gold EarPods, for an auction that benefited the charity late last year. If you’re interested in learning more about the Global Fund and (RED), you can visit the charity’s site here. For other news today, see: Apple And The Great Income Divide, In China, Apple's iPhone 5s Is Old News As Excitement Builds For 'iPhone 6,' and New Video Compares Fingerprint Scanning On iPhone 5s, Galaxy S5.