Apple Debuts New 'Your Verse' iPad Air Ads Featuring Composer And Travel Writer

Apple has just debuted two new iPad Air ads as part of its ongoing "Your Verse" campaign, both of which have been given an in-depth treatment through their very own sections on the company's website. One of the ads features Esa-Pekka Salonen, and the other features Chérie King. Salonen is a conductor and composer:

For renowned composer and conductor Esa-Pekka Salonen, music is the deepest way of connecting with the world. He uses iPad Air to translate everyday moments of inspiration into fully orchestrated scores and share his passion for classical music with others.

In the ad titled "Esa-Pekka's Verse," Salonen is shown using a number of music apps including Pianist Pro, Notion, and The Orchesta app, which he himself developed with his colleagues in the Philharmonia Orchestra in London. If you can't see the video embedded above, please click here. Chérie King, for her part, is a deaf travel writer:

Travel writer Chérie King has canoed down the Amazon River, eaten coal-roasted lobster in Ghana, and visited an underground salt mine in Austria. With her passion for adventure and her iPad Air, King travels the globe and inspires other deaf people to do the same.

As shown in the ad called "Chérie's Verse," King uses apps such as AroundMe, Fotopedia, tripwolf, Triposo, BabelDeck, iTranslate, WordPress, Facebook, Twitter, Pinterest, Maps, Notes, and FaceTime to record her journey and to overcome language barriers when traveling. If you can't see the video embedded above, please click here. Apple launched its "Your Verse" iPad Air campaign last January to highlight the iPad's multipurpose and multidisciplinary capabilities. Since then, it has expanded the campaign with ads to feature the use of its flagship tablet device in different fields including mountaineering, sports-related concussion diagnosis, and choreography.

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