Apple celebrates 'all the many ways people love the MacBook Air' in new 'Stickers' TV ad
July 22, 2014
Apple has just debuted a new TV ad for its MacBook Air line of ultraportable notebook computers. Titled "Stickers," the commercial shows a variety of decals applied on the back of the MacBook Air, most of which cleverly incorporate the Apple logo on the device.
The featured decals exhibit designs depicting cameras, record players, trees, skylines, and various pop culture icons including Heisenberg from "Breaking Bad," Scrat from "Ice Age," Cookie Monster, Pac-Man, Homer Simpson, Batman, the Tasmanian Devil from "Looney Tunes," Catwoman, Hello Kitty, Galaga, and Mickey Mouse. Oh, and there's also a reference to the ubiquitous design, pictured above, showing Snow White and the "poisoned" Apple.
The ad ends with the line, "The notebook people love." According to Apple's video description on YouTube, the ad is "A celebration of all the many ways people love the MacBook Air, featuring music from artist/producer, Hudson Mohawke." Check it out:
If you can't see the video embedded above, please click here.
Striking a good balance between performance and portability, Apple's MacBook Air notably features a full-sized keyboard design and a machined aluminum casing even as it boasts lightness and thinness. Launched in January 2008, the MacBook Air line, comprising 11-inch and 13-inch models, was refreshed most recently last April, with 1.4 GHz Intel Core i5 Haswell processors and cheaper prices starting at $899.
A 12-inch MacBook model, described as a MacBook Air successor with a Retina display, is rumored to be launched by Apple between this fall and early next year.
See also: Apple Shares Gay Pride Video Celebrating Its Commitment To Equality And Diversity, Apple's New TV Ad Shows How The iPhone Makes Parents More "Powerful," and Apple Publishes A Video Highlighting "The New Look Of OS X Yosemite."
