Google and eBay have been offering same-day delivery through Google Express and eBay Now, respectively. But now, Amazon, which has also been championing same-day delivery through AmazonFresh, has begun offering something quicker: one-hour delivery.
And the e-commerce giant is doing so through the new Amazon Prime Now service, which is available through its official app.
“Prime Now is powered by Amazon’s growing network of fulfillment centers that utilize high-end technology to speed up order delivery times for customers,” Amazon notes. “Now, Prime members can get products like paper towels, shampoo, books, toys and batteries delivered right to their door in an hour or less.”
One-hour delivery is offered at $7.99, but two-hour delivery is free of charge.
Currently supported in select areas of Manhattan, Prime Now is available every day from 6 a.m. to midnight.
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In addition to launching Prime Now, Amazon has just updated Amazon Instant Video for iOS with support for iPhone 6 and iPhone 6 Plus.
See also: Amazon unveils Echo, a speaker featuring a Siri-like voice activated assistant, Amazon Prime Photos offers unlimited backups regardless of your device, and The Amazon Fire TV Stick arrives to take on the Google Chromecast.