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The Latest Apple Ad Again Focuses on the iPhone 7 Plus Portrait Mode

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May 15, 2017

The iPhone 7 Plus Portrait mode is once again the feature of a new Apple ad.

Entitled “Barbers,” and recently posted to the Apple YouTube channel, the spot shows how a barbershop uses the iPhone 7 Plus feature to advertise its services and gain more customers:

In Portrait mode on the iPhone 7 Plus, you don’t just look good. You look fantastic.

Apple has been making a substantial push to highlight the mode exclusive to the larger iPhone 7 model releasing an ad entitled “The City” exactly two weeks ago. That spot shows a pair using the iPhone 7 Plus Portrait Mode to capture images of their trek around a crowded city.

Combining the dual lenses along with advanced machine learning allows the iPhone to capture an image with the subject sharp and in focus while the background is blurred.

The look is also known as the bokeh effect, and it has usually been reserved for high-end and expensive DSLR cameras.

Late last week, Apple also introduced a new website and a a number of videos regarding iPhone 7 and iPhone 7 Plus photography. Some of the topics include how to shoot without a flash and taking a close-up.