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iPhone 7 Plus Portrait Mode

Apple's Latest Ad Showcases the iPhone 7 Plus Portrait Mode

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May 1, 2017

Just released on Apple’s YouTube channel, a new ad highlights the iPhone 7 Plus Portrait Mode.

The City

The City

Entitled “The City,” the new spot shows a pair using the iPhone 7 Plus Portrait Mode to capture images of their trek around a crowded city.

Arriving with iOS 10.1 in October, the feature automatically blurs out the background while keeping the subject of the photo in focus.

Combining the dual lenses along with advanced machine learning allows the iPhone to capture an image with the subject sharp and in focus while the background is blurred.

The look is also known as the bokeh effect, and it has usually been reserved for high-end and expensive DSLR cameras.

Photographers can also take advantage of the dual-lens system for 2x optical zoom.

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