After 10 years, the Apple Music Festival ends.
The Apple Music Festival, formerly known as the iTunes Festival, is no more, according to Music Business Worldwide.
The sometimes month-long event was typically held at The Roundhouse art center in Camden Town, London. In March 2014, Austin’s South by Southwest (SXSW) hosted the only Apple Music Festival not held in London.
First held in 2007, the Apple Music Festival hosted some of the biggest artists over the years, including Adele, Oasis, Mumford & Sons, Paul Simon, Ed Sheeran, Coldplay, Lady Gaga, Arctic Monkeys, Kendrick Lamar, Pharrell Williams, and more.
Music Business Worldwide believes Apple closed the event to concentrate on one-off events like Drake’s 32-date Summer Sixteen Tour in 2016.
I’m sad to see the Apple Music Festival end. It gave Londoners and streamers alike the opportunity to see top-ranked talent for free.