The AppAdvice Tech Week in Review: The iPhone 7 Arrives Alongside Apple Watch Series 2

“This is 7”

Apple on Wednesday unveiled the iPhone 7 and iPhone 7 Plus. The new handsets, which begin arriving on Friday, Sept. 16, matched the long reported rumors, right down to the new color choices, jet black and black.

Cupertino also announced new wireless earbuds, called AirPods, and the Apple Watch Series 2.  It also dedicated a great deal of time announcing a new Super Mario game for iOS.

What did we learn? Apple clearly wants to become the technology leader in wireless audio. It’s also (finally) embracing waterproofing on mobile devices.

What happened to Mac?

There were some glaring omissions from Apple’s iPhone 7 event, including any talk about Mac or the Apple TV.

As most know, the company hasn’t released a product update for Mac in a very long time. Will we see new Macs around Sept. 20 alongside the public release of macOS Sierra? Perhaps. Still, not having a Mac-centered special event suggests these updates won’t be all that significant.

Though Apple TV did get a great update in tvOS 10, I’m left wanting more.

Where’s the new TV guide app? Why didn’t we hear more about the device’s new single sign-on feature? When will we get 4K compatibility?

What we said

AppAdvice had plenty to say about last week’s event. Take a look:

• Op-Ed: The Day in Review – Apple’s iPhone 7 Event
• Apple and a Truly Wireless Future
• The iPhone 7 Is a Fundamental Redesign
• Small Details and Observations From Apple’s iPhone 7 Event
• Apple Fumbled the iPhone 7 Launch, Again
• Is Apple Worried About iPhone 7 Sales Already?

There’s going to be a lot of new apps announced in the coming days as iOS 10 officially launches on Sept. 13. Until then, things have been mostly quiet on the App Store front:

• AT&T Subscribers Can Stream DirectTV, U-Verse Without Counting Against Data Limits
• Simplifying Your Events Is Now Easier With Simpliday on iPad
• Travel to Isoland and Uncover the Secrets
• Get Rolling With Colors in Rubek, a Challenging Puzzler

During the abbreviated holiday week, three new titles were added to our review library this week, including:

• Bash and Grapple Your Way to Legendary Artifacts in ENYO
• Super Powerboy is a Breathtaking Pixar-Like Platforming Adventure
• Travel the Cosmos With a Magical Flute in Samorost 3

You’ve ordered your new iPhone, now it’s time to find a nice case to protect your investment.

We’ve got you covered with “15 iPhone 7 and iPhone 7 Plus Cases You Can Buy Now.”

You should also consider:

• 7 Bluetooth Earbuds and Headphones Under $100 for the iPhone 7
• 7 Great Wireless Headphones and Earbuds for the iPhone 7

What did you like about Apple’s event? What left you unimpressed? Let us know using the comments below.