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Apple's GarageBand, Angry Birds, Clear and more go (RED) in fight against AIDS

Apple's GarageBand, Angry Birds, Clear and more go (RED) in fight against AIDS

November 24, 2014

Ahead of the official observation of World AIDS Day, Apple has rounded up a number of apps and games for the first-ever global App Store initiative in support of the anti-AIDS Product (RED) brand.

Observed on Dec. 1, World AIDS Day is aimed at raising awareness of AIDS and at raising funds for organizations set up to fight the pandemic, including the Global Fund, which is backed by U2 frontman Bono’s Product (RED) brand.

Notably, Product (RED) has long been supported by Apple, particularly through special promotions.

This time, Apple has partnered for a special promotion with a number of developers to offer their apps and games with (RED)-inspired icons and content updates, with proceeds from the promotion set to be donated to the Global Fund.

One of the apps included in the promotion is Apple’s very own GarageBand, which offers an in-app purchase to unlock the limited-edition Loop Pack, including “an exclusive collection of 300 guitar, bass, synth and drum loops in a variety of genres.”

Rovio’s Angry Birds for iPhone and Angry Birds HD for iPad are also on board with an exclusive (RED)-themed level and a powe(RED)-up Mighty Feathers bonus for Red Bird.

Clear, the popular to-do app developed by Realmac Software and Impending, has also gone (RED) with a special (RED) theme available via in-app purchase.

Other apps and games included in Apple’s (RED) promotion on the App Store include:

Apple goes (RED) once again.

Apple goes (RED) once again.

The promotion officially runs for two weeks, from Monday, Nov. 24, through Sunday, Dec. 7.

In addition to this initiative, Apple’s World AIDS Day campaign includes a couple of other special promotions on Nov. 28 and Dec. 1.

On Friday, Nov. 28, which is Black Friday, Apple will give away a special edition (RED) iTunes gift card with the purchase of select Apple products in the U.S. What’s more, Apple will donate a portion to the Global Fund for each gift card distributed.

And on Monday, Dec. 1, which is Cyber Monday as well as World AIDS Day itself, Apple will donate a portion of every sale at its retail and online stores to the Global Fund.

Apple’s contributions to the Global Fund through (RED) reached the $70 million milestone in April.

Last year, Apple launched a new Dance (RED) Save Lives album on iTunes and took part in a (RED) charity auction featuring items curated by Apple designers Jony Ive and Marc Newson. And earlier this year, Apple partnered with (RED) to raise funds from Bank of America by offering free iTunes downloads of U2’s “Invisible.”

Apple is expected to soon give its stores a (RED) makeover in honor of World AIDS Day, just as it did last year.

Mentioned apps

$4.99
GarageBand
GarageBand
Apple
$0.99
Angry Birds
Angry Birds
Rovio Entertainment Ltd
$2.99
Angry Birds HD
Angry Birds HD
Rovio Entertainment Ltd
$4.99
Clear – Tasks, Reminders & To-Do Lists
Clear – Tasks, Reminders & To-Do Lists
Realmac Software
Free
Bubble Witch 2 Saga
Bubble Witch 2 Saga
King.com Limited
Free
Clash of Clans
Clash of Clans
Supercell
$2.99
Cut the Rope 2
Cut the Rope 2
ZeptoLab UK Limited
Free
CSR Racing
CSR Racing
NaturalMotion
Free
Despicable Me: Minion Rush
Despicable Me: Minion Rush
Gameloft
$2.99
djay 2 for iPhone
djay 2 for iPhone
algoriddim GmbH
$9.99
djay 2
djay 2
algoriddim GmbH
Free
FarmVille 2: Country Escape
FarmVille 2: Country Escape
Zynga Inc.
Free
FIFA 15 Ultimate Team by EA SPORTS
FIFA 15 Ultimate Team by EA SPORTS
Electronic Arts
Free
Frozen Free Fall
Frozen Free Fall
Disney
Free
Heads Up!
Heads Up!
Warner Bros.
$2.99
The Human Body by Tinybop
The Human Body by Tinybop
Tinybop Inc.
Free
Kim Kardashian: Hollywood
Kim Kardashian: Hollywood
Glu Games Inc.
$3.99
Monument Valley
Monument Valley
ustwo™
Free
Over
Over
Over
Free
Paper by FiftyThree
Paper by FiftyThree
FiftyThree, Inc.
Free
Puzzle & Dragons (English)
Puzzle & Dragons (English)
GungHo Online Entertainment, Inc.
$2.99
Rayman Fiesta Run
Rayman Fiesta Run
Ubisoft
Free
The Sims™ FreePlay
The Sims™ FreePlay
Electronic Arts
$2.99
Star Walk™ 2 - Guide to the Sky Day and Night
Star Walk™ 2 - Guide to the Sky Day and Night
Vito Technology Inc.
$2.99
Threes!
Threes!
Sirvo LLC
$0.99
Toca Town
Toca Town
Toca Boca AB
Free
Kitchen Stories Recipes - Free video and photo cookbook for tasty everyday dishes and desserts with new delicious Christmas meals and easy cooking tips
Kitchen Stories Recipes - Free video and photo cookbook for tasty everyday dishes and desserts with new delicious Christmas meals and easy cooking tips
AJNS New Media GmbH

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