October 28, 2012
Cupertino's October event is history and what many are left with is a lot of frustration. But is all of the complaining worth it? We take a look as we review the week that was.
Apple releases new products and no one seems happyiPad mini, many saw an overpriced tablet with a substandard display. Less than 24 hours after the mini’s unveiling, in fact, Apple's Phil Schiller was playing defense, as was Tim Cook soon after. Here is what many are missing, however. Much of the criticism is focused on what the iPad mini is lacking compared to the full size iPad. This assumes that Apple is targeting the compact tablet to existing iPad owners, which they are not. Instead, the iPad mini is for those that have yet to join the tablet revolution and/or currently use another iOS device, such as the iPhone or iPod touch. In other words, try using your iOS apps on the Kindle Fire or Nexus 7. You can’t. And the lack of a Retina display? Believe it or not, but most consumers have absolutely no idea what Retina means except that a retina is part of an eye. Regardless, by the end of the week the white iPad mini was sold out. And most likely it will be the most popular technology product of the holiday season. The iPad with Retina display trade-in prices are actually pretty good. Plus, if you only recently purchased an iPad 3 consider this. Also see, Which iPad Is Right For You?, Apple’s New iPad Lineup: Prices, Specs And More, and This Week In Accessories: It’s iPad mini Time.
Investors not happy with Apple eitherannounced fourth quarter earnings on Thursday. Shares are now trading below $600 for the first time since July after hitting a record $705.07 in mid-September. The reason largely has to do with weaker-than-expected iPad sales of 14 million units. For more information on quarterly reports, see Led By Strong iPhone Sales, Apple Nets $36 Billion Revenue In Most Recent Quarter, Sprint Sold 1.5 Million iPhone Units In Third Quarter, AT&T Announces iPhone Activations Of 4.7 Million, 77 Percent Of Total, and Verizon Sold 650,000 iPhone 5 Units To End Quarter, 3.1 Million iPhones In Total.
- Record Labels Reportedly Unhappy About Apple's 'Forthcoming' Radio Service by Joe White looks at concerns many in the music business are having with Apple's possible "iStream" service.
- New Version Of Jawbone’s UP Fitness Band Will Carry A Higher Price by Brent Dirks reports how Jawbone hopes to go UP again.
- App Store Prices Soar In EU Countries: Base Price Now €0.89 by Joe White notes the higher prices showing up in non-U.S. App Stores.
- Loren Brichter Gives Word Games A Refreshing New Twist With Letterpress by Christine Chan looks at a promising new game from the Tweetie founder.
Apple wasn't the only technology company making news this week. Microsoft released their new Surface tablet on Friday, and Windows 8. For one Microsoft store visitor, however, the Surface was anything but great.
For those still interested in learning more about Apple's special event, click here.
Photo: Kevork Djansezian/Getty Images/Getty Images