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The AppAdvice Week In Review: Apple Pushes The Button On Its Future

The AppAdvice Week In Review: Apple Pushes The Button On Its Future

September 15, 2013
Did you hear? Apple released some new products last week. Here's a rundown on some of the stories we covered during iPhone event week.

Apple's iOS 7 officially set to launch

The most lackluster Apple “special event” in recent memory is over and now the buying can begin. Before the iPhone 5s and iPhone 5c arrive in stores this Friday, however, millions of existing iOS device owners will finally get to experience iOS 7. First announced at WWDC in June, iOS 7 is Apple’s boldest software upgrade for mobile to date. Featuring a fresh, uncluttered, minimalistic design, iOS 7 includes the new Control Center, and significantly improved Notification Center. It also brings free music streaming to the masses with iTunes Radio. Apple’s iOS 7 officially becomes available on Wednesday, Sept. 18 at a time to be determined. Most likely, it will arrive as an over the air (OTA) update beginning at 10 a.m. PDT. It will also be available via iTunes on the Mac or PC. For some of our latest stories on iOS 7, see the following:
We're hard at work on new iOS 7 instructional videos, which we'll post in the coming days.

Our readers react to Apple's event

There really isn't much more that can be said about Apple's iPhone event. I didn't like it, and said as much last week. Many of our readers felt the same way, although a few did come to Apple's defense. Here are just a few of the comments about the iPhone event, courtesy of our readers: First up is gettysburg11s who noted that "the excitement is gone from these presentations." The reader added, however, "Who cares. The 5S, despite using the same design as the 5, has some very significant upgrades over the 5." Dmatneyrn has had enough with Apple, explaining:
Sooo disappointed. Will not be getting the new iPhone. Nothing about it makes me wanna go spend the money for it. Will stick with my 5 until my contract is up then switching to Samsung. So pissed I feel forced to do this due to Apples lack of innovation!!!!!
Mavaru basically told me to stop complaining, stating:
You were concerned there were no surprises!?..... Your main job description it seems is to eradicate any surprises before the event.... If you want surprises, then stop doing your job so well.....
Finally, JohnBerkowitz had a message for Apple's critics:
If I hear one more Apple user threaten to buy an Android device because they didn't like a keynote my head is going to explode. Just bloody do it and stop whining already. Or if you are, in fact, a loyal Apple fan, then be loyal and quit complaining. Either fish or cut bait.
For more on Apple's iPhone event, take a look at:

The embarrassment that is Microsoft

Samsung knows had to poke fun at Apple. Microsoft, not so much. Soon after Apple's event, the once proud company released a series of "fly on the wall" videos. These were neither funny nor appropriate. My biggest beef with the videos was with the actor who apparently played Apple CEO Tim Cook -- or at least the back of his head. Whether intentional or not, this guy didn't so much look like Cook, but rather Steve Jobs towards the end of his life. You remember, Microsoft, the Jobs that stepped out at WWDC 2011 looking frail, but still able to put on a terrific show. I was going to link to these inappropriate videos. Thankfully, someone at Microsoft wised up and removed them from YouTube. Is it any wonder that Steve Ballmer is going bye-bye?

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Microsoft's attempt fell flat, but others did release some funny Apple parody videos following last week's event. These included the "Banned iPhone 5C Promo," and Conan O'Brien's "Presenting the Gold iPhone 5s." Enjoy!


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