by Brent Dirks
August 11, 2014
Apple has just added two more stories to its “Your Verse” campaign that shows how people are using an iPad in their daily lives. The new entries focus on Yaoband in China and the Slow Roll city bike ride in Detroit. Yaoband, co-founded by musicians Luke Wang and Peter Feng, is known for its musical experimentation:
Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Nothing was sacred as they flowed in and out of musical genres, mixing electronica with rock, rap, and traditional Chinese songs. “We were just like scientists in a lab, trying many formulas,” says Peter. “Every single song was a surprise, because it was always better than I imagined.”Some apps the group uses to create and record their music include Music Studio, TouchOSC, iMPC, and Logic Remote. Jason Hall cofounded the Slow Roll city bike ride in Detroit. It helps locals reconnect with the city that has seen some hard times:
It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. “We use it for everything we do, from mapping to communicating to ordering new T-shirts,” he says.Hall uses aps like Phoster, Penultimate, Prezi, and Facebook to help plan and promote Slow Roll. Other “Your Verse” stories have focused on a Bollywood choreographer, sports-related concussions, a music composer, and a travel writer. All the stories can be found on Apple's site here. For other news today, see: New ‘iPhone 6’ parts leak a month before Apple’s big show, Former Apple exec says people, not algorithms should help curate the App Store, and Apple is seeking the US trademark for 'TestFlight.'