First up, Mentions now lets users share posts to two other popular social networks, in addition to Facebook itself. Unsurprisingly, one of the newly supported social networks is Instagram, the popular photo and video sharing app owned by Facebook. Unexpectedly, the other is Twitter, Facebook’s chief competitor.
After posting to Facebook via Mentions, users can tap the drop-down menu for an update, photo, or video to share it on Instagram and Twitter as well. This should help users keep their followers on Instagram and Twitter updated while continuing to use Facebook on Mentions.
The other notable new feature introduced in Facebook Mentions 2.0 is support for topics. Now, users can add topics that they’re interested in, including hashtags and other people, to their Mentions feed.
This enables them to see public posts about those topics, in addition to posts that mention them — particularly useful for athletes keeping track of posts about their teams or musicians keeping tacks of posts about their bands.
Facebook Mentions 2.0 also includes improvements for speed and reliability.
Mentions is something of a niche app for Facebook, available as it is only to verified public figures using Pages. But it’s quite useful to actors, musicians, athletes, and other celebrities and “influencers” in helping them connect with their fans and one another.
See also: Facebook introduces a new Place Tips feature to combat Foursquare and Yelp, Facebook doesn’t seem to be giving up on its Paper app just yet, and Facebook Groups updated with new features for members and admins.