Don't expect to see the gold iPhone 5s in non-Apple ads anytime soon.

John Gruber knows the reason there is no gold iPad Air or iPad mini with Retina display.

Apple had an interesting informal codename for its gold iPhone 5s.

Previously, the bulk of Apple’s advertising focused on the colorful, and more widely available, iPhone 5c.

New "golden stickers" are popping up in China and online.

Sorry, but the gold colored iPhone 5s remains unavailable.

Who needs a gold iPhone 5s, when you can have an iPhone 5c in pink?

Gold iPhone 5s handsets are fetching high prices on the secondary market.

Here are just a few of the stories we covered during the busy week that was.

It seems the gold iPhone 5s has proven to be particularly popular in China.

Other smartphone vendors may attempt to strike gold.

It looks like a gold iPhone is coming.

Here are some of the technology stories that made news during the week that was.

The gaudy color choice for Apple’s next-generation handset looks to be legitimate.

Apple really shouldn't make a gold colored "iPhone 5S."

Rumors concerning a gold iPhone 5S are indeed persisting.