If you’ve been looking for the perfect fitness tracker, you may want to hold off on any purchases for a little while.

Ben Shaffer will reportedly join Apple to help perfect the long-rumored iWatch.

Well-known fitness consultant Jay Blahnik has confirmed that he has taken a new job at Apple.

Nike has just issued an update that adds a new level of gamification to its official Nike+ Running app on iOS.

Nike could soon launch a new Nike+ FuelBand wristband.

NIKE, Inc. today unveiled its new Nike+ Basketball and Nike+ Training products. First unveiled for running products in 2006, Nike+ combines footwear with interactive mobile apps such as those available in the App Store such as Nike+ GPS and Nike+ FuelBand.

Fitness products that sync with the iPhone have recently become very popular. Nike will be introducing their entry into this niche soon.

Hardcore athletics take note: the Nike BOOM fitness app has just received a significant update. Version 2.0 includes a fantastic new layout and other toys all designed to help you make your life healthier.

At its initial launch, many couldn't find a big reason to move to the standalone Nike+ GPS app from the built-in IOS system or another run tracking app. However, Nike has continued to distance itself from the competition, and takes another step forward by adding a running game to the feature list.

The standalone Nike+ GPS got its first major update since it was released about a month ago. Nike+ GPS v2.0 adds a way for your friends to cheer you on, share your run status and statistics via Twitter or Facebook, an easier view of your best runs, one more PowerSong, and some bug fixes.

Nike released their official run tracking app yesterday. The Nike+ GPS iPhone app breaks a long tradition of teaming directly with Apple to provide a user interface for the jointly created Nike + iPod system.

In the latest of a series of fitness-related patent filings, Apple aims to turn your iPhone into a personal fitness coach. While the patent filing is mainly just a collection of concepts, some of those concepts are quite impressive.