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Hurry, get your free Super Hexagon from the Apple Store app

Get your free game from the Apple Store app today, before the giveaway ends.

Appointments no longer necessary to try on Apple Watch

As it tries to boost Apple Watch sales, Cupertino is tweaking the sales process of the device in stores.

Apple Store app now supports gift card purchases

You'll no longer have to visit in order to make gift card purchases in the Apple Online Store.

Oh no, where'd the Apple Store go?

Apple has unveiled a complete redesign of its Web page, with a notable removal from the navigation bar.

How can I reserve my Apple Watch for in-store pickup?

If you're confused about how to reserve and pick up an Apple Watch, check out this how-to guide.

The Apple Watch begins to arrive at retail stores

According to a new report, you might be able to pick up a watch from an Apple Store as early as tomorrow.

AT&T and Verizon are changing how iPhones will be sold at your local Apple Store

The traditional two-year contract is quickly becoming a thing of the past.

Apple Store app gets better security and Touch ID support

The latest update to the Apple Store app makes it easier to shop while keeping your account more secure.

You can soon order Apple products from your wrist

The Apple Store app is coming to Apple Watch.

The 10 biggest technology stories this week: WWDC 2015, Apple Watch, Tim Cook and more

WWDC, Apple Watch, Tim Cook, and more -- let's take a look back at the week that was.

Here's how you can get Rules!, the first game to support the Apple Watch, for free

Apple is offering Rules! with Apple Watch support as a free download through the official Apple Store app.

Apple confirms that for the Watch's initial launch period, orders are 'exclusively online'

Online is the place to be if you want to order an Apple Watch during the device's initial launch period.

It's almost time: Here are Apple Watch preorder times for all 9 launch countries

Preorders begin tomorrow, but the time is different for each of the Apple Watch's launch countries.

Apple retail chief: No more long lines

The days of waiting in line for product launches are over, according to a memo from Apple retail chief Angela Ahrendts.

Here's how Apple Retail Stores are celebrating the launch of the Watch

In typical Apple fashion, retail stores are expected to celebrate the launch of the Watch in an impressive way.

Apple hopes to attract more Android switchers with a new trade-in program

A report says Apple Stores will soon allow Android users to trade-in their devices to purchase an iPhone.

The Apple Store goes down: Are you ready?

Apple's big event begins at 10 a.m. PDT.

Apple is planning some major changes to Genius Bar appointments

The new initiative will launch at Apple Stores in the U.S. starting early next month.

Apple continues retail expansion in China with new Tianjin store set to open on Feb. 7

The new retail store is located at the Joy City shopping mall in the Nankai district of Tianjin.

The Apple Watch may just turn Apple retail stores into jewelry shops

A new bit of information has emerged regarding the expected jewelry-style treatment of the Apple Watch's high-end model in Apple stores.

See the making of the stunning mural celebrating Apple's newly opened store in China

The video offers a behind-the-scenes look at how the magnificent mural for Apple's new Jiefangbei store came to be.

Apple officially opens new West Lake store in Hangzhou, China

The new retail location is now Appleā€™s largest store not only in China but in the whole of Asia.