Apple's iPhone 5s is more popular than the iPhone 5c, you say?

It looks like Apple's new iPhones have taken a step back in terms of durability.

Apple has begun airing a new TV ad for the iPhone 5c during tonight's telecast of the 65th Primetime Emmy Awards.

Is Apple's fifth-generation iPod touch compatible with either the iPhone 5s or iPhone 5c dock? In this video, we find out.

Here are just a few of the stories we covered during the busy week that was.

As expected, iPhone 5s supplies are almost exhausted.

Is the gold iPhone 5s proving to be the most popular of the three?

The British carrier 3 is offering unlimited 4G LTE data with its iPhone 5s and iPhone 5c contracts.

Apple has already released iOS 7.0.1 for iPhone 5s and iPhone 5c users.

Orders are now live for Apple's iPhone 5s and iPhone 5c in the Apple Online Store.

Apple has taken down its online store as it prepares to take orders for the iPhone 5s.

Best Buy's iPhone 5c deal includes some fine print worth reviewing.

Here's what you need to know before standing in line, or trying to make an online order, for a new iPhone.

The rare interview covers everything from the higher than expected price of the iPhone 5c, to Google's Android.

Piper Jaffray's Gene Munster has weighed-in on Apple's coming iPhone 5s and iPhone 5c launch.

Shortly after releasing iOS 7, Apple has posted a new ad for the iPhone 5c.

Want to know how many people have upgraded to iOS 7? Check it out here.

Apple's fourth quarter concludes at the end of September.

Apple can’t meet initial demand for the high-end handset.

It's time to take our first look inside the packaging for Apple's iPhone 5s and iPhone 5c.

Apple remains quiet on iPhone 5c preorders as stock continues to dive.

It seems the gold iPhone 5s has proven to be particularly popular in China.

It seems most U.S. carrier stores and retailers will be opening their doors at 8 a.m. local time this Friday.