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1,000 iPhone

A New Survey Says Yes, People Will Buy a $1,000 iPhone

August 24, 2017

The upcoming “iPhone 8” is expected to be Apple’s most expensive smartphone to date. Some are now wondering whether folks will purchase a $1,000 iPhone. A new survey by Fluent (via 9to5Mac) suggests that Apple loyalty will play a larger role than the price when it comes time to make a buying decision.

In a survey of 2,000 U.S. consumers, only 5 percent of current iPhone owners would buy a Samsung device the next time around. Of those who already own an iPhone, 79 percent would purchase a new one. This compares to just 31 percent for general Android device owners. Samsung’s loyalty rate was 63 percent in the survey.

So what about a $1,000 iPhone? While two-thirds of those surveyed did think this was too much to pay for a smartphone, 70 percent of current iPhone owners said they wouldn’t switch to another brand.

Finally, Fluent found actual purchasing behavior usually matches future intentions.

According to Fluent’s data, 34% of Americans have an iPhone and most currently own the latest models – an iPhone 6 or iPhone 7. Once consumers purchase an iPhone they tend to stay with the brand, with nearly half of iPhone users (47%) have owned at least four iPhones in their lifetime.

I’m not at all surprised by this data and would expect those positive numbers to rise even further once Apple announces its new flagship device next month. A jump beyond $1,000 for an iPhone wouldn’t be all that big when you consider that the 256GB iPhone 7 Plus already sells for $969 before taxes.

Apple’s expected to announce its 2017 iPhone lineup during a press event on Tuesday, Sept. 12. In addition to the iPhone 8, the company could also announce a 4.7-inch “iPhone 7s” and 5.5-inch “iPhone 7s Plus.”

Are you planning on buying an iPhone 8? If so, which one? Let us know below.